Latest posts by Geoffrey Keating
Customer Engagement 11 min read
By instituting a lead nurturing campaign, you can guide prospects through your buying cycle. To help you along the way, we’ve put together a step by step guide to getting your campaign off the ground.
Customer Engagement 30 min listen
Ambient Strategy’s April Dunford joins the Intercom podcast live from the SaaStock conference in Dublin, where she discusses the ins and outs of positioning your product, why you should avoid marketing pixie dust, and how to stand out in a crowded space.
Customer Engagement 30 min listen
Patrick Campbell, CEO of ProfitWell, on why he left his job as an economist at the NSA to start building software, the density of marketing channels today (and how to break through the noise) and the biggest pitfalls to avoid when pricing your product.
Customer Engagement 23 min listen
Meagen Eisenberg, CMO at MongoDB, discusses the most important hires every marketing team needs, what B2B marketers can learn from the consumer world, and the must have marketing technologies for your business.
Sales 1 min read
Modern buyers have hundreds, if not thousands, of choices. That’s why we’ve curated advice from industry leaders who’ve scaled sales to breakout growth and beyond. Get your copy of The Sales Handbook now.
Customer Engagement 8 min read
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing…
News & Updates 2 min read
We’ve just launched our latest book, The Growth Handbook. If there’s one perennial problem all businesses face, it’s this: how…
News & Updates 2 min read
Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January,…
Engineering 31 min listen
In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission.